(function($) {
   $(document).ready(function() {
     var fancybox_onStart = function fancybox_onStart(el, show)
     {
       roll_path = AddrollNamespace.roll_path;
	   
 	   var name = $(el).attr('name');
	   $('body').append('<div id="add_roll_cont" style="display:none"><div id="add_roll_data"><div id="add_roll_cont2">Loading flv file...</div></div></div>');
       jwplayer('add_roll_cont2').setup({
          flashplayer: AddrollNamespace.player_path,
          height: AddrollNamespace.y,
          width: AddrollNamespace.x,
          autostart: true,
          repeat: 'always'
       });
		
	   if (show == 0)
		 roll_path = "";
		
	   if (roll_path != "")
	   {
		 playlist = [{file: roll_path}, {file: name}];
		 AddrollNamespace.count = 2;
	   }
	   else
	   { 
		 playlist = [{file: name}];
		 AddrollNamespace.count = 1;
	   }
	   jwplayer('add_roll_cont2').load(playlist);
		
	   jwplayer('add_roll_cont2').onPlaylistItem(function() {
		 var v = jwplayer('add_roll_cont2').getPlaylistItem();        		  	
		 if (v.index == 0  &&  AddrollNamespace.count > 1)
		    jwplayer('add_roll_cont2').getPlugin("controlbar").hide();
		  else if (v.index == 1)
		    jwplayer('add_roll_cont2').getPlugin("controlbar").show();
		});
      }
 
	  var adrl_ajax_call = function adrl_ajax_call(el, show) {
	   $.ajax({
	     type: "GET", 
	     url: AddrollNamespace.ajaxurl,
	     data: "action=addroll_count_upd&nonce="+AddrollNamespace.nonce+/*"&post_id="+Ad drollNamespace.post_id*/"&hash="+Math.random(),
	     success: function(result) {
		   if (result == 1)
		     AddrollNamespace.roll_path = '';
		   fancybox_onStart(el, show);
	     },
		 async: false,
		 dataType: "html",
		 cache: false,
	   });
	  }
 
      var fancybox_init = function fancybox_init() {
   	    $('a[href$=".flv"]:not(.noroll):not(.sopcast_popup)').each(function(ind, el) {
	      /*var href = $(el).attr('href');
	      var arr = href.split('.');
	      if (arr.length != 2 || arr[1] != "flv")	        
	        return;
		  */
		
	      $(el).fancybox({
            'padding': 0,
            'scrolling': 'no', 
            'onStart': function(arr, ind, opts) {	   
	          el = $(arr[ind]);
	          var href = el.attr('href');
	          el.attr('href', '#add_roll_data');
	          el.attr('name', href);
  	          adrl_ajax_call(arr[ind], 1);  
            },
            'onClosed': jwplayer_off_plugin      
          });
		});
	
	    $('a.noroll').fancybox({
	        'padding': 0,
	        'scrolling': 'no', 
	        'onStart': function(arr, ind, opts) {	   
   		      el = $(arr[ind]);
		      var href = el.attr('href');
		      el.attr('href', '#add_roll_data');
		      el.attr('name', href);
		      adrl_ajax_call(arr[ind], 0);  
	        },
	        'onClosed': jwplayer_off_plugin      
	      });
      }

      fancybox_init();
 
      var jwplayer_off_plugin = function jwplayer_off_plugin() {
        jwplayer('add_roll_cont2').remove();
        $('#add_roll_cont').remove();
      };
	  
	  
	  
	  $('a.sopcast_popup').fancybox({
	  
	  'onStart': function() {
	    $('body').append('<div id="sopcast_container" style="display: none;"><div id="sopcast_popup_data">'+
		  '<div class="wnd-container"><div class="left-container"><h2 class="header-left">Варианты просмотра</h2>'+
		  '<div class="subheader" id="high_quality">Смотреть в высоком качестве <br/>'+
		  '<em>(1000 kbps, 720x576, h264)</em></div>'+
		  '<div><img class="shakeimg sopcast-top" src="'+AddrollNamespace.sp_plugin_path+'/sopcast.png" /></div>'+
		  '<div class="subheader" id="low_quality">Смотреть в низком качестве <br/>'+
		  '<em>(300 kbps, 320x240, h264)</em></div>'+
		  '<div><img class="shakeimg sopcast-bottom" src="'+AddrollNamespace.sp_plugin_path+'/sopcast.png" />'+
		  '<img class="shakeimg goalbit" src="'+AddrollNamespace.sp_plugin_path+'/goalbit.png" /></div></div>'+
		  
		  '<div class="right-container"><h2 class="header-right">Установить</h2>'+
		  '<div class="subheader-right" id="high_quality">Sopcast</div>'+
		  '<div><img class="shakeimg sopcast-right" src="'+AddrollNamespace.sp_plugin_path+'/sopcast.png" /></div>'+
		  '<div class="subheader-right" id="low_quality">Goalbit</div>'+
		  '<div><img class="shakeimg goalbit-right" src="'+AddrollNamespace.sp_plugin_path+'/goalbit.png" />'+
		  '</div></div></div>'+
		'</div></div>');
		if ($.browser.mozilla)
		{
		  $("img.shakeimg").mouseenter(function () {
            $(this).effect("shake", { times:1, distance:1, direction: "right" }, 140);
          });
		};
		
		addlinks();
	  },
	  'autoDimensions': false,
	  'width': 700,
	  'height': 460,
	  'padding': 0,
	  'onComplete': function() { 
	    if ($.browser.msie)
		{
		  $('#fancybox-content').css('height', '460');
		};
      }
	});
	
	$('body').append('<a id="a_goalbit" class="iframe" href="#goalbit-player"></a>');
	$('#a_goalbit').fancybox({
	  'autoDimensions': false,
	  'width': 640,
	  'height': 360,
	  'type':  'iframe',
	  'padding': 12,
	  'scrolling': 'no'
	});
	  
	  
   });
   
   var addlinks = function() 
  {
  	$('img.sopcast-top').wrap('<a class="href-close" href="sop://broker.sopcast.com:3912/99074"></a>');
  	$('img.sopcast-bottom').wrap('<a class="href-close" href="sop://broker.sopcast.com:3912/99117"></a>');
  	$('img.sopcast-right').wrap('<a class="href-close" href="http://www.somedomain.dd/?p=165"></a>');
  	$('img.goalbit').wrap('<a class="href-goalbit"></a>');
	$('a.href-close').live('click', function() {$.fancybox.close();});
	$('a.href-goalbit').live('click', function() {
	  var goalbit_player = '<div style="display: none;"><div id="goalbit-player"><div id="goalbit1" url="http://gb.somedomain.dd/channel_list/get_goalbit_file/somedomain.dd" autoplay="false" fullscreen="false" aspectRatio="" minimumAcceptVersion="0.7.7" maximumAcceptVersion="0.7.7"></div></div></div>';
	  $('body').append(goalbit_player);
	  $.fancybox.close();
	  $('sopcast_container').remove();
	  //loadGoalBitPlayer('goalbit1');	
	  var src = getSrc('goalbit1');
	  $('#a_goalbit').attr('href', src);
	  setTimeout("$('#a_goalbit').trigger('click');", 1000);

	});
  }
  
  var getSrc = function(id)
  {
  	var element = document.getElementById(id);
	src ="http://gb.somedomain.dd/webplayer/player.html?url=gbtp://" + 
	element.getAttribute("url") + "&autoplay=" + 
	element.getAttribute("autoplay") + "&fullscreen=" + 
	element.getAttribute("fullscreen") + "&aspectRatio=" + 
	element.getAttribute("aspectRatio") + "&minimumAcceptVersion=" + 
	element.getAttribute("minimumAcceptVersion") + "&maximumAcceptVersion=" + 
	element.getAttribute("maximumAcceptVersion");
	
	return src;
  }
})(jQuery);

window.onload = function() {
    стандартное решение без всяких jQuery
}

alert('ok');